You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?

  • Humanize the ad with customer testimonials.
  • Use more close-ups of the product to make it the focus of the ad.
  • Convey multiple messages to resonate with the masses.
  • Provide multiple options for how viewers can take action.

The correct answer is:

  • Use more close-ups of the product to make it the focus of the ad.

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