You open a connect call with an inbound lead with the following sound bite: “Hello, this is Samantha from Inbound Pros. The reason I’m calling is that I got a note that you downloaded an ebook on content marketing from our website this morning. Does that ring a bell? I was calling to follow up and see how I might be of assistance.” What should you do next?

  • Based on what they downloaded, offer another content offer.
  • Start a dialogue and ask what they were looking for help with when they downloaded your ebook.
  • Reference their job title on LinkedIn and explain how your organization can solve their goals.
  • Try to schedule the exploratory meeting.

The correct answer is:

  • Start a dialogue and ask what they were looking for help with when they downloaded your ebook.

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