You might analyze exact match impression share data to get an idea of:

  •  the number of times your ads were shown on the Search Network
  •  the number of eligible impressions your broad match keywords received
  •  the percentage of eligible impressions you received for searches that exactly matched your keywords
  •  the percentage of eligible impressions you received for searches that exactly matched content on your landing page

The correct answer is:

  • the percentage of eligible impressions you received for searches that exactly matched your keywords.

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