You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

  • Customers who have purchased at the retailer’s outlet location
  • Customers who are members of the company’s loyalty program
  • Customers who participated in the brand’s most recent holiday sale
  • Lapsed customers who haven’t purchased from the brand in the previous year

The correct answer is:

  • Customers who are members of the company’s loyalty program.

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