You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

  •  Raise the target cost-per-acquisition (CPA) bid
  •  Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
  •  Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
  •  Use target outranking share bidding

The correct answer is:

  • Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages.

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