You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?

  • Google Ads campaign
  • Default channel grouping
  • Page title
  • Event name

The correct answer is:

  • Default channel grouping.

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