You launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance. What should you do first to determine why it happened?

  • See if the line item has multiple targeting assigned.
  • Contact the publisher.
  • Review the campaign-level targeting.
  • Use the Deal Troubleshooter.

The correct answer is:

  • Use the Deal Troubleshooter.

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Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.