You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?

February 28, 2022February 23, 2024 Barry Saltz

$12.00
$8.01
$8.00
$12.01

The correct answer is:

$8.01.

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← You launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance. What should you do first to determine why it happened?
For exchanges integrated with deal sync, who must initiate the deal negotiation? →

Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.

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