You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

  •  Words from headlines on your website, like “electronics” and “sale on cameras”
  •  General phrases related to photography, like “camera lens” and “camera base”
  •  Words in your ad text, like model names of digital cameras
  •  Brand names of your top competitors’ cameras

The correct answer is:

  • Words in your ad text, like model names of digital cameras.