You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true?

  • Amazon Ads can generate impression forecasts against newly-transferred audiences after 14 days.
  • The audiences are automatically updated daily.
  • DMP audiences will appear in the Amazon DSP within 48 hours and can be immediately applied to campaigns.
  • Newly-transferred DMP audiences will populate in your overlap report after 7 days.

The correct answer is:

  • Amazon Ads can generate impression forecasts against newly-transferred audiences after 14 days.
  • The audiences are automatically updated daily.
  • DMP audiences will appear in the Amazon DSP within 48 hours and can be immediately applied to campaigns.
  • Newly-transferred DMP audiences will populate in your overlap report after 7 days.

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