You can add a “+” modifier in front of the words in a broad match keyword to:

  •  override a negative keyword with a positive one
  •  specify that someone’s search must include certain words or their close variations
  •  specify that certain words and their close variants be prioritized
  •  indicate that this keyword should be dynamically inserted in your ad text

The correct answer is:

  • specify that someone’s search must include certain words or their close variations.