You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

  • Optimize the front page of your website to drive traffic from all category search terms.
  • Optimize product category pages to drive traffic from individual category search terms.
  • Optimize all pages on the site for all category search terms.
  • Optimize product pages to drive traffic from individual category search terms.

The correct answer is:

  • Optimize the front page of your website to drive traffic from all category search terms.

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