You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

  • Cost-per-acquisition
  • Clickthrough rate
  • Cost-per-click
  • Conversion

The correct answer is:

  • Clickthrough rate.

☑ Get all the latest and 100% correct Google Ads Display Certification Exam Answers