You are an International sportswear brand. You want to launch your campaign in several different English-speaking countries (America, UK, Australia, Canada, New Zealand) to promote your new line of sneakers. Please select all the correct strategies for your campaign.

  • Use the same campaign creatives for all the aforementeioned English-speaking countries.
  • Do extensive research on the cultures and customs of the different English-speaking countries and adapt your campaign creatives accordingly.
  • Create a campaign with one ad group for all of the English-speaking countries to save your budget.
  • Create a campaign with different ad groups that apply different creatives, bid strategies, and audience criteria for different English-speaking countries.

The correct answer is:

  • Do extensive research on the cultures and customs of the different English-speaking countries and adapt your campaign creatives accordingly.
  • Create a campaign with different ad groups that apply different creatives, bid strategies, and audience criteria for different English-speaking countries.

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