Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

  • Someone who has heard of his company’s business but never visited the company’s website
  • Someone who has added items to a shopping basket on his company’s website but then abandoned it
  • Someone who has seen his company’s ads but never clicked on them
  • Someone who has visited numerous similar websites

The correct answer is:

  • Someone who has added items to a shopping basket on his company’s website but then abandoned it.

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