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HubSpot Email Marketing Certification 

Fill in the blank: Words like “free” or “percent off” will not only trigger spam filters for your email, but will also ___________

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  • yield higher unsubscribe rates
  • trigger fewer sales
  • align with the content for coupons in the email
  • appear to be sent by a bot

The correct answer is:

  • appear to be sent by a bot.

or

  • have higher unsubscribe rates.
  • trigger better sales.
  • align with the content for coupons in the email.
  • not sound like the email is coming from a real person.

The correct answer is:

  • not sound like the email is coming from a real person.

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