Woorank Certification Exam Answers 2019

100% Free Updated Woorank Certification Exam Questions & Answers.

The WooRank Experts test is a timed, self-administered and automatically-scored exam covering general digital marketing knowledge. Becoming a WooRank Certified Expert is simple! Certification is available to anyone with an active subscription who passes the certification exam. WooRank subscribers with multi-user Enterprise plans can certify multiple Experts.

Woorank Certification Exam Details:

  • Questions: 44 questions
  • Time limit: 15 Minutes
  • Pass rate: 80% or higher to pass
  • Retake period: If you don’t pass the assessment, you can take it again

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☑ Step 1: Go here https://experts.woorank.com/en/become-expert and sign in with your Woorank account.

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In PPC the advertiser pays for:

  • Clicks on their ads
  • Impression on their ads
  • Brand visibility
  • The link juice acquired from the link

What is NOT a benefit of local SEO?

  • Your listing appearing in Google Shopping results
  • Your listing appearing higher in the results for related searches from users searching in your target location
  • Your listing appearing in Google Maps
  • Your listing appearing in the local pack results

Google Analytics tracking code should be inserted:

  • Just before the closing ‘body’ tag
  • Just after the opening ‘body’ tag
  • Just after the opening ‘head’ tag
  • Just before the closing ‘head’ tag

Which of the following tools is not used for backlink analysis?

  • Google Analytics
  • ahrefs
  • Majestic
  • Google Search Console

Which of the following is the most important for on-page SEO?

  • H1 tag
  • Title tag
  • Alt attribute
  • Keywords tag

Which of the following redirects should be used when perminantly redirecting the location of one URL to another?

  • 302
  • 301
  • 307
  • 303

Which of the following is against Google’s Guidelines?

  • Addind links to other sites that pass link juice
  • Paying for links that include the nofollow tag
  • Paying for links to benefit from link juice
  • Adding links from directories

In Digital Marketing, what does UX stand for?

  • User Extension
  • User Experience
  • Universal Experience
  • Unidentified Extract

The alt attribute is:

  • A Meta tag that highlights an alternate page
  • A Meta tag used to specify the anchor text
  • An image attribute that describes the image
  • The alternate name for the meta title

Which of the following tools can be used to identify mobile optimization issues?

  • Google’s Dynamic Serving Tool
  • Google Mobile Console
  • Google Play
  • Google Mobile-Friendly Test

Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthrough rate & Positions, using data from the last 3 months.

  • True
  • False

Evergreen content has a short shelf life (such as news articles).

  • True
  • False

Backlinks from Social media channels offer a good source of link juice.

  • True
  • False

Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.

  • True
  • False

The meta keywords tag is used by Google as a ranking signal.

  • True
  • False

It is a best practice to block javascript and CSS in the robots.txt file.

  • True
  • False

utm_medium and utm_term are URL parameters that are both required for campaign tracking.

  • True
  • False

Flash content is known for being easily indexed by search engines.

  • True
  • False

If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.

  • True
  • False

The Google Pigeon update mainly affects:

  • Video Search
  • Image Search
  • Local Search
  • International Search

Anchor text is the name given to the snippet of content used to promote pages in the search results.

  • True
  • False

Google Search Console’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, CTR & Positions, using data from the last 16 months.

  • True
  • False

An XML Sitemap can be tested & submitted to Google using Google Search Console.

  • True
  • False

Google Analytics is capable of tracking user activity on any digitally connected device.

  • True
  • False

Pages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.

  • True
  • False

1% CTR means that for every 100 impressions there are 10 clicks

  • True
  • False

In Google Analytics, the value (not set) appears for the selected dimension when no source filters have been applied to the Property View.

  • True
  • False

What type of tool would be best for tracking how users are engaging with your web pages?

  • Page crawling tool
  • Heatmap tool
  • HTML parsing tool
  • Screencast tool

Which of the following error codes is used when the requested resource has been permanently removed?

  • 406
  • 410
  • 400
  • 404

Why should the Alt attribute be included when adding images?

  • To provide search engines with details of images
  • To allow details of images to be picked up by screenreaders
  • To prevent other websites from using images without concent
  • To show alternative images in a series of similar images

A deep link is:

  • A link with formatted anchor text (bold, italic)
  • A link to a webpage that is not the homepage
  • A homepage link to an external high authority source
  • A link to a third party site

Which of the following is required based on Google’s recommendations for a mobile-friendly website?

  • Google Voice intergration
  • Mobile Viewport
  • Mobile App
  • Contact number

Which of the following characters should be used to separate words in URLs?

  • Colon
  • Pipe
  • Underscore
  • Hyphen

Which of the following redirects has the ‘See Other’ response?

  • 307
  • 301
  • 302
  • 303

The meta description can help to:

  • Add comments to the HTML
  • Increase Click-Through-Rate
  • Describe an image
  • Improve rankings

Affiliate marketing is:

  • A form of CPC that is commonly used by large businesses
  • A form of PPC commonly used by small businesses
  • A revenue model where website owners earn money by sending visitors to a third party website
  • A revenue model where traffic is generated through social media

The ALT attrubute is:

  • The alternate name for the meta title
  • A Meta tag that highlights an alternate page
  • A Meta tag used to specify the anchor text
  • Used to describe an image

The hreflang tag is used to:

  • Allow Google to offer the auto-translate option to visitors in order to reach new visitors based on the selected languages
  • Provide search engines with other versions of a URL to allow them to serve the correct page to their users based on language
  • Specify the location on a page to target users in a specific country
  • Allow the search engines to detect which language is being used

Which of these is NOT a Google recognized search operator?

  • cache
  • site
  • related
  • similar

Which of these is NOT considered as duplicate content:

  • Printer-only versions of web pages
  • Content from another page that is hidden behind an image
  • Content within or across domains that completely match, deliberately created to manipulate search engines
  • Content published in a printed magazine as well as on a webpage

Which of the following is used to highlight a preferred page, when other versions of the page may also exist?

  • Google Tag Manager
  • Google Trends
  • Google Alerts
  • Google Keyword Planner

Which of the following tools can be used to extract estimated keyword volumes associated with search terms in Google?

  • Canonical tag
  • Follow tag
  • Nofollow tag
  • Noindex tag

To be considered mobile-friendly, a website should have:

  • A mobile redirection
  • A mobile CSS AND a mobile Redirection
  • A mobile CSS OR a mobile Redirection
  • A mobile CSS

How can a company create a forum for dialogue on LinkedIn?

  • Post updates to the company status
  • Post comments on competitors’ pages
  • Use of Groups
  • Change the company profile regularly

Which one of the below statements is false?

  • roken links are bad for usability but don’t affect SEO
  • Broken links have a bad effect on SEO
  • Broken links send users to non-existing web pages
  • Broken links are bad for usability and reputation

Which of the following can be used to handle duplicate content?

  • Header tags
  • Hashtags
  • Canonical tags
  • Parameters

According to SEO best practice, what is the maximum number of H1 tags a page should have?

  • 2
  • 3
  • There is no limit – H1 tags are used for formatting purposes
  • 1

How might Google make webmasters aware of a manual penalty applied to their website?

  • Google never confirms manual penalties
  • Via their Google Search Console account
  • Via their Google AdWords account
  • Via their Google Analytics account

How do you check Google’s cache of a page?

  • Google never confirms manual penalties
  • Via their Google Search Console account
  • Via their Google AdWords account
  • Via their Google Analytics account

When the URL of a page is changed, it’s usually best practice to:

  • Add a 302 redirect to the new location and update inbound links
  • Do nothing – Google will find the new page and remove the old page from its index
  • Keep both the old and new URL live until Google discovers the new URL
  • Add a 301 redirect to the new location and update inbound links

How can a user track activity from their own internal search on their websites?

  • Setting up ‘Site Search’ in Google Search Console
  • Using a Heat Map tool
  • Setting up ‘Site Search’ in Google Analytics
  • This is not possible

The sample size in Google Analytics can be adjusted by:

  • Adjusting a control in the reporting interface
  • All of these actions will adjust the sample size
  • Adding an instruction to the robots.txt file
  • Using the ‘Filters’ settings

CTR is calculated by the below formula:

  • clicks/impressions
  • (clicks/impressions)*10
  • (clicks*impressions)/10
  • (clicks*impressions)/100

In email marketing, the abbreviation UCE stands for:

  • Unsolicited communication via email
  • Unwanted commercial email
  • Uncommon communication email
  • Unsolicited commercial email

Which of the following animals is associated with Google’s algorithm used to target sites with large amounts of thin content?

  • Penguin
  • Hummingbird
  • Panda
  • Pigeon

An XML Sitemap is:

  • A text file used to instruct robots which pages they can crawl and index
  • A file used to associate the Search console account with a domain
  • A webpage that provides the hierarchy of all pages with links help users navigate a website
  • A file that lists all of your web pages along with details of how often they are updated