Hubspot SEO Certification

Why would you want to run competitive analyses of keywords?

July 11, 2021 Certificate Land

To figure out what keywords your web pages are currently ranking for
To determine whether you should be targeting a long tail keyword or a head term
To ensure the keywords you’re targeting are aligned with your audience
You shouldn’t run competitive analysis of keywords.

The correct answer is:

To ensure the keywords you’re targeting are aligned with your audience.

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