Why would you look at an impression lost chart when making quick optimizations?

  • It shows how many auctions you’re losing due to bids, budget, and frequency.
  • It shows potential spend based on the audiences targeted for the line item.
  • It’s an easy place to see all your bids.
  • It shows how many clicks you’ve earned, and how many you are missing out on due to the bid.

The correct answer is:

  • It shows how many auctions you’re losing due to bids, budget, and frequency.

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