Why would a publisher want to setup Custom Channels in their AdSense account? Select all that apply.

  • To turn the custom channels into targetable ad placements.
  • To make their inventory more visible to advertisers.
  • To track custom groups of ad units.

The correct answer is:

  • To turn the custom channels into targetable ad placements.
  • To make their inventory more visible to advertisers.
  • To track custom groups of ad units.