Why should you link your client’s Google Ads account to Search Console?

  • See how often your ads rank higher in search results than those of other advertisers participating in the same auction
  • See which campaigns have the biggest changes in clicks, costs, and conversions
  • See if people reach your client’s website via ads or organic search results
  • See how your ads performed when triggered by actual searches

The correct answer is:

  • See if people reach your client’s website via ads or organic search results.

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