Google Ads Apps Certification

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

May 13, 2020 Certificate Land

So advertisers know if their audience targeting is successful.
So advertisers know if frequency capping is working.
So advertisers know if users are double-clicking on their ads.
So advertisers know if their ads have truly been seen by users.

The correct answer is:

So advertisers know if their ads have truly been seen by users.

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Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. →