Why might revenue numbers be different in the YouTube Analytics Ad Rates report than in the downloadable Ads Revenue reports?

  • This never happens; the two will always be exactly the same.
  • The Ads Revenue report reflects gross revenue.
  • The Ad Rates report includes end-of-month adjustments.
  • The Ads Revenue reports reflect ownership splits and third-party revenue.

The correct answer is:

  • The Ads Revenue reports reflect ownership splits and third-party revenue.

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