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Google Ads Display Certification 

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

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  • Different campaign settings may be more effective on different networks
  • Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score
  • Higher bids are required to be successful on the Display Network
  • Separate campaigns allow for more accurate location targeting

The correct answer is:

  • Different campaign settings may be more effective on different networks.

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