Why is it important to focus on effective content development?

• Content is the core of your website and is key to driving user behavior.
• Content creation is often the biggest cause in delays during the redesign process.
• Although nice to have, effective content development should not be a primary focus. It’s more important to focus on making the website look better than your competitors’ websites.
• The final copy is needed before the site can be designed or developed. This is why content development is important to start directly after the GDD engagement kicks off.
• A and B
• All of the above

The correct answer is:

• A and B

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