Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

  • Multiple media channels may use different tools to measure brand lift.
  • Multiple media channels aggregate all your data into a single view.
  • Multiple media channels use ads in identical ways.
  • Multiple media channels consolidate campaign data for actionable insights.

The correct answer is:

  • Multiple media channels may use different tools to measure brand lift.

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