Why is it a best practice to set a bid for the “everything else in all products” product group?

  • To include items not part of other product groups in your campaign
  • To be able to have one product group for mobile devices
  • To control the websites on which your Shopping ads appear
  • To make it easier to target a location for certain products

The correct answer is:

  • To include items not part of other product groups in your campaign.

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