Why do search engines need to adjust their algorithms frequently?

  • Some webmasters over-optimize a site for a particular algorithm to increase the site’s rank despite whether or not it is relevant.
  • They want to ensure the authority of sites created without a clear SEO strategy.
  • All webmasters follow best practices when optimizing their websites for search engine ranking, and search engines need to make frequent updates to keep up with the latest best practices.
  • Search engines face penalties if they do not frequently update their algorithms.

The correct answer is:

  • Some webmasters over-optimize a site for a particular algorithm to increase the site’s rank despite whether or not it is relevant.

🎓 Get all the latest and 100% correct Coursera – Search Engine Optimization Exam Answers

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