Why do mobile advertisers care about driving physical store traffic?

  • Customers buy more online when they know they have the option to visit a physical store.
  • All demographics exhibit more loyalty after visiting a store.
  • Vast majority of sales still occur in physical stores.
  • Online retailers who also offer a physical store option have been shown to bring in the most revenue.

The correct answer is:

  • Vast majority of sales still occur in physical stores.

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