Why do advertisers look at detail page views?

• This metric helps advertisers understand the impact their advertising has on brand halo sales.
• This metric helps an advertiser understand whether their ads are driving customers to find out more information about their product.
• This metric helps advertisers understand how many purchases are being made of specific ASINs.
• This metric helps advertisers understand the number of impressions served.

The correct answer is:

• This metric helps an advertiser understand whether their ads are driving customers to find out more information about their product.

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