Who At Your Company Will Buyer Personas Most Benefit?

• The marketing department, because buyer personas are primarily a marketing tool.
• The sales team, because buyer personas are primarily meant for qualifying leads.
• All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services.
• Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.

The correct answer is:

• All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services.

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