While creating a campaign with your client they ask you what Floodlight tags can do within their campaign. How do you answer them?

  • The tags can create enhanced rich media creatives and can measure customer action.
  • The tags can create audience lists for greater user engagement and measure customer action.
  • The tags can create enhanced rich media creatives and report on multi-platform campaigns.
  • The tags can create audience lists for greater user engagement and create enhanced rich media creatives.

The correct answer is:

  • The tags can create audience lists for greater user engagement and measure customer action.

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