Which technique should you use when creating a video ad with an awareness objective?

  • Let the product shine, and be different, yet simple.
  • Make people core to the story and be different, yet simple.
  • Let the product shine and put the brand front and center.
  • Make people core to the story and keep branding subtle.

The correct answer is:

  • Make people core to the story and be different, yet simple.

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