Which targeting option should an advertiser use when trying to reach 25-30 year old males?
- Interest category targeting
- Keyword targeting
- Contextual targeting
- Demographic targeting
The correct answer is:
- Demographic targeting.
- Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
- Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?