Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

  • Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
  • Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
  • Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
  • Increase bids for ads with the lowest average position and clickthrough rate (CTR)

The correct answer is:

  • Add new relevant keywords and remove keywords with low clickthrough rate (CTR).

☑ Get all the latest and 100% correct Google Ads Fundamentals Exam Answers