Which strategy do modern companies (especially startups) choose to get their product seen?

  • Choose the digital media channel that seems to be the most popular at the time and focus on one channel
  • Invest the majority of their money in traditional marketing channels like television, radio, magazines, etc.
  • Bet on digital marketing and create stories that will help potential customers with their purchasing decision and be heard throughout the buyer’s journey

The correct answer is:

  • Bet on digital marketing and create stories that will help potential customers with their purchasing decision and be heard throughout the buyer’s journey.

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