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Display & Video 360 Certification 

What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?

Barry Saltz
  • Viewable view-through conversions (VTCs) can only be enabled on a Last Interaction attribution model.
  • Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
  • Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
  • Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.

The correct answer is:

  • Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.

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Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.

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