Which statement accurately summarizes the options you have for customizing your attribution models?

  • Viewable view-through conversions (VTCs) can only be enabled on a Last Interaction attribution model.
  • Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
  • Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
  • Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.

The correct answer is:

  • Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.

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Barry Saltz

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