Which sentence best describes what Amazon Attribution enables advertiser to accomplish?

  • Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
  • Amazon Attribution allows for performance measurement of ads on Amazon properties.
  • Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.
  • Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.

The correct answer is:

  • Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.

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