Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?

  • A percentage chance of a shopper purchasing the product when they click on your ad.
  • An understanding of initial awareness for your product from your advertising campaign.
  • Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.
  • Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.

The correct answer is:

  • Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.

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