Which of the following ways of measuring your social media results we call comparative metrics?

The metrics that show you the difference between your and your competitors social media performance
The metrics that show you the difference of how many retweets you got for a certain post and likes that you got for another post
The metrics that show you the amount of generating website traffic or getting new leads on your website

The correct answer is:

The metrics that show you the difference between your and your competitors social media performance.