Which of the following ways of measuring your social media results we call comparative metrics?

  • The metrics that show you the difference between your and your competitors social media performance
  • The metrics that show you the difference of how many retweets you got for a certain post and likes that you got for another post
  • The metrics that show you the amount of generating website traffic or getting new leads on your website

The correct answer is:

  • The metrics that show you the difference between your and your competitors social media performance.

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