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HubSpot Growth-Driven Design Certification 

Which of the following statements is NOT an example of a time you need to use qualitative research?

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  • When you need to find out “why” users are behaving a certain way.
  • When you’re first starting out and/or lacking quantitative data.
  • When you need to dig deeper into a specific topic.
  • When you need to save time on research to hit a deadline.

The correct answer is:

  • When you need to save time on research to hit a deadline.

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