Which of the following is true of most sales organizations?

  • They would be better off not implementing a coaching program than implementing an ineffective program.
  • Their salespeople’s performance is unlikely to be improved by coaching.
  • They spend too much time coaching their salespeople.
  • They don’t coach their salespeople as much as they should.

The correct answer is:

  • They don’t coach their salespeople as much as they should.

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