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Amazon DSP Certification 

Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?

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  • Increase bids and frequency caps on these line items
  • Shift budget away from these line items to lower performing/delivering line items
  • No action should be taken
  • Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items

The correct answer is:

  • Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items.

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