Microsoft Advertising Search Certification

Which of the following is the default bid strategy when creating a new campaign?

May 2, 2022 Certificate Land

Enhanced cost per click
Maximum conversions
Target impression share
Target cost per acquisition

The correct answer is:

Enhanced cost per click.

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← Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when a consumer clicks on their delivered ad.
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