Which of the following is the best way to align a company’s employees around a single purpose?

  • Defining a culture that encourages employees to focus on fulfilling the company’s purpose
  • Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it
  • Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting
  • Adding the company purpose to every employee’s email signature

The correct answer is:

  • Defining a culture that encourages employees to focus on fulfilling the company’s purpose.

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