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Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
What does it mean to have an inbound approach to doing business?
Fill in the blank: When planning the timing of content in a calendar, _______.
What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?
Fill in the blank: Once a search engine bot discovers your web page, it _______.

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HubSpot Digital Advertising Certification

Which of the following is NOT an ad targeting strategy?

February 25, 2021 Certificate Land

Contextual targeting
Demographic targeting
Audience targeting
Behavioral targeting

The correct answer is:

Audience targeting.

🎓 Get all the latest and 100% correct HubSpot Digital Advertising Certification Exam Answers

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← With demographic targeting, you could reach people who:
Fill in the blank: You should use a target CPA bidding strategy when you have _____. →

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