Which of the following is NOT a way to create remarkable content?

  • Get started as soon as possible.
  • Weekly check-ins with content contributors.
  • Invest in using content professionals.
  • Have the CEO create the content from scratch to ensure it’s in their voice and makes a personal connection with website users.
  • Jump from hand-sketched wireframes to building prototypes directly in your CMS while simultaneously collaborating on content in the CMS.

The correct answer is:

  • Have the CEO create the content from scratch to ensure it’s in their voice and makes a personal connection with website users.

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