Which of the following is not a benefit of retail insights?

Understanding the impact of advertising across awareness, consideration, and sales metrics.
Understanding shopping activity for your products before, during, and after your campaign to help identify the correlation to advertising.
Understanding the delta between non-campaign performance and campaign performance.
Understanding trends of key business levers, such as price and its impact on sales performance over time.

The correct answer is:

Understanding the impact of advertising across awareness, consideration, and sales metrics.